WHY5Research is a market research partner for those who really want to understand the consumer. Together with our clients, we answer the 5 ‘W’ questions: the ‘who’, ‘what’, ‘where’, ‘when’ and, particularly, the ‘why’ of consumers’ choices. We believe that powerful solutions to marketing challenges start with these questions. Do you want to establish a valuable relationship of people with your brand?Great, I'd like to have a coffee
VRT wants to map the attitudes and opinions of people living in Flanders.What do you think?
DELA opts for a TV commercial which is best aligned with the targetDoes it move you?
How can I attract new clients? How can I increase satisfaction and loyalty? Where can I best position my brand(s)? How should I position compared with competitors? What channels can I use? Does my communication work? To find gold, you have to dig. As the founders of motivational research and as the researchers of today, we work with you to develop an approach that provides an answer to your questions.
Consumer behaviour is strongly driven by emotional and intuitive factors. Our diagnostic methods, initially developed by our founders, will guarantee a thorough understanding of what drives people.
Segmentation, tracking, brand equity, customer satisfaction research, pricing or concept testing? With a quantitative analysis, you will have the figures at your fingertips to make well-thought-out decisions.
Your brand is what people say about you when you are not present. With CrowdPulse, we identify the most convincing arguments for great marketing strategies using big data.
Increasing diversity means your target public is changing. As much as 20 per cent of your market may be untapped. Together with Tiqah, we specialize in diverse communities, including Muslim consumers.
Is your communication material effective? With the neuromarketing tool Evaluate, we measure the reaction of the brain in an objective way and we optimize your TV advertising spots, advertisements, logo and/or text.
We can achieve the best results together. Together, we consider how we can do efficient research which will have an impact on your brand and your organisation.
Often, a review of existing information is required first. This allows us to develop sound hypotheses together, organise the research efficiently and customise it to your needs.
We rely on our trained researchers for the qualitative implementation. In each phase of the research, we will keep our fingers on the pulse together with you.
The researchers involved with the implementation phase also analyse the results. We go through them together and we interpret the insights which are gained from the research.
Based on the insights we work interactively on clear solutions: specific recommendations that help you to take successful decisions and to share insights into your organisation.
We are researchers of the ‘Why’. A team of more than 20 employees with experience in more than 50 markets in all sectors throughout the world.