Erik Frimout

CEO

As marketing and sales executive, Erik has extensive experience in how insights and market research data leverage to substantiate strategic business decisions and generate top line growth.

Erik Frimout
Stay in touch with Erik >> +32 3 294 76 30

Why Erik

  • 35 years of marketing and sales experience at executive level in +15 countries
  • Multinational and medium enterprises
  • FMCG dairy, petfoods, chocolates, beverages, garden
  • Large B2C & B2B experience
  • Brand portfolio management, from ‘A’ brands to private labels

Background

  • Customer management (Insead, Fontainebleau)
  • Change management & aligning organisations (Dale Carnegie, Antwerp)
  • Retail and advanced management program (Insead, Fontainebleau)
  • Senior executive leadership training (MCE)
  • Lead and motivate (Krauthammer)
  • Post graduate UA Finance
  • Professional Bachelor Marketing/distribution St. Eligius, Antwerp

Work

  • 2017: CEO WHY5Research
  • 2007: Sales & Marketing Director, Deputy General Manager Rendapart N.V. (viano.com / viano-organics.com) + Secretary Belgian federation organic fertiliser manufacturers
  • 2004: Marketing & Channel Development Director BeNeFraLux at Inbev
  • 1999: VP Sales & Marketing Central Europe at Inbev
  • 1995: Marketing Director Netherlands at Interbrew Netherlands
  • 1992: Marketing Director Specialty Brands Belgium & Worldwide Brand Director Specialty Brands Interbrew Belgium & Corporate at Interbrew
  • 1988: Group Product Manager Chocolates & Exports (Galak, Crunch, Nestlé chocolates) at Nestlé Belgilux
  • 1986: Senior Product Manager Petfoods (Friskies, Gourmet) at Nestlé Belgilux
  • 1984: Junior Product Manager petfoods & dairy (same brands) at Nestlé Belgilux
  • 1982: Sales Representative petfoods & dairy (Friskies, Gourmet, Carnation, Gloria, etc.) at Carnation