Marina PanizzaDirector Qualitative Research
Middle East & Africa
Curious and passionate about people! I enjoy the variety of research projects and exploring opportunities makes me truly excited!
- Brand positioning, pack testing, concept and product testing, advertising research, communication and marketing strategies, segmentation and profiling research, workshops.
- Key sector specialities are FMCG and pharmaceutical research
- Degree in Psychology with specialization in Marketing Psychology from Università Cattolica del Sacro Cuore (Milan, Italy).