Tom Meere

Director

There are things known and there are things unknown, and in between are the doors of perception.

Aldous Huxley

Tom Meere
Stay in touch with Tom >> +32 3 294 76 30

Why Tom?

  • 20 years of experience in national and international market research for local and global players (Heineken, Unilever, VRT, Telenet,…)
  • Project experience on 5 continents
  • Extensive experience in the conceptualization and presentation of research results, and assisting clients in this process
  • Moderation of workshops
  • Brand positioning
  • Communication development
  • Cross-cultural marketing
  • FMCG and B2B
  • Ethnography

Background

  • Consumer Insights Director at Synovate Censydiam
  • Junior – Trainer – Senior researcher at Censydiam
  • Master in Political & Social Sciences at University of Antwerp

Work

  • Case ‘Why Belgium’
  • Case ‘VRT – Picture of Flanders’
  • For a global FMCG player: global partner in the context of brand & portfolio strategy in terms of market segmentation (based on consumer needs and motivations)
  • Research with difficult and hard to reach target audiences (i.e. newcomers, low-skilled youngsters, seniors)
  • Research and an advisory role for the VRT diversity unit
  • Research on the positioning of public utilities
  • Analysis of the ‘customer journey’ for an airport
  • Research on the meaning of social media for Flemish people, and advice on an optimal resource allocation in this context
  • Research on the experience of divorces and the impact on financial matters
  • (Re-)positioning of major Flemish newspapers