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What drives success for a webshop? [edition 2019]

Will online shopping continue its upwards trend in Belgium? Discover the ingredients of the ideal webshop in the Belgian online shopper research 2019 here!

SafeShops awards


For the third year in a row, the SafeShops Awards were organised in order to analyse and present the voice of the consumer. WHY5Research gathered the motivations and satisfactions of the Belgian online shoppers, as this market research is intended to be a frame of reference of what the Belgian shopper appreciates in his/her online shopping behavior and should ultimately lead to the selection of the winning web stores.


WHY5Research conducted a quantitative research, both with a national representative sample of consumers and customers of the participating webshops, totaling over 4,000 respondents.


Do you want to know…

  • Why people say they shop online?
  • What is the frequency of buying in your product or service category?
  • Which devices are used for online shopping?
  • What is the importance of reviews?
  • What are the main concerns when shopping online?
  • What are the elements of the ideal webshop?
  • Which elements give you the right to play, and on which elements you can differentiate?
  • What is important in your customer care?
  • What is important for the payment?
  • Which typologies of shoppers can you take into account for your e-commerce strategy?

Then download our case study below and discover how you can optimize your webshop!

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