Tom Meere
Managing PartnerThere are things known and there are things unknown, and in between are the doors of perception.
Aldous Huxley

Why Tom?
- 20 years of experience in national and international market research for local and global players (Heineken, Unilever, VRT, Telenet,…)
- Project experience on 5 continents
- Extensive experience in the conceptualization and presentation of research results, and assisting clients in this process
- Moderation of workshops
- Brand positioning
- Communication development
- Cross-cultural marketing
- FMCG and B2B
- Ethnography
Background
- Consumer Insights Director at Synovate Censydiam
- Junior – Trainer – Senior researcher at Censydiam
- Master in Political & Social Sciences at University of Antwerp
Work
- Case ‘What drives succes for a webshop’
- Case ‘Why Belgium’
- Case ‘VRT – Picture of Flanders’
- For a global FMCG player: global partner in the context of brand & portfolio strategy in terms of market segmentation (based on consumer needs and motivations)
- Research with difficult and hard to reach target audiences (i.e. newcomers, low-skilled youngsters, seniors)
- Research and an advisory role for the VRT diversity unit
- Research on the positioning of public utilities
- Analysis of the ‘customer journey’ for an airport
- Research on the meaning of social media for Flemish people, and advice on an optimal resource allocation in this context
- Research on the experience of divorces and the impact on financial matters
- (Re-)positioning of major Flemish newspapers