Team

Why Tom?

• 20 years of experience in national and international market research for local and global players (Heineken, Unilever, VRT, Telenet,…)
• Project experience on 5 continents
• Extensive experience in the conceptualization and presentation of research results, and assisting clients in this process
• Moderation of workshops
• Brand positioning
• Communication development
• Cross-cultural marketing
• FMCG and B2B
• Ethnography

Background

• Consumer Insights Director at Synovate Censydiam
• Junior – Trainer – Senior researcher at Censydiam
• Master in Political & Social Sciences at University of Antwerp

Work

• Case ‘What drives succes for a webshop’
• Case ‘Why Belgium’
• Case ‘VRT – Picture of Flanders’
• For a global FMCG player: global partner in the context of brand & portfolio strategy in terms of market segmentation (based on consumer needs and motivations)
• Research with difficult and hard to reach target audiences (i.e. newcomers, low-skilled youngsters, seniors)
• Research and an advisory role for the VRT diversity unit
• Research on the positioning of public utilities
• Analysis of the ‘customer journey’ for an airport
• Research on the meaning of social media for Flemish people, and advice on an optimal resource allocation in this context
• Research on the experience of divorces and the impact on financial matters
• (Re-)positioning of major Flemish newspapers