How can I attract new clients? How can I increase satisfaction and loyalty? Where can I best position my brand(s)? How should I position compared with competitors? What channels can I use? Does my communication work?
To find gold, you have to dig. As the founders of motivational research and as the researchers of today, we work with you to develop an approach that provides an answer to your questions.
Qualitative research
Consumer behaviour is strongly driven by emotional and intuitive factors. Our diagnostic methods, initially developed by our creators, will guarantee a thorough understanding of what drives people.
Read moreQuantitative research
Segmentation, tracking, brand equity, customer satisfaction research, pricing or concept testing? With a quantitative analysis, you will have the figures at your fingertips to enable you to take well-thought-out decisions.
Read moreEthnic research
Increasing diversity means that your target public is changing. As much as 20 per cent of your market may be untapped. Together with marketing experts with different backgrounds, we specialize in diverse communities, including Muslim consumers.
Read moreNeurodiagnostic research
Is your communication material effective? With the neuromarketing tool Evaluate, we measure the reaction of the brain in an objective way and we optimize your TV advertising spots, advertisements, logo and/or text.
Read moreAdvice and guidance
Thinking ahead together. Beyond just the data and for longer than just during the research. Only in this way can market research also be of structural value to your organization.
Read more