Alexei Novoseltsev

Research Director EMEA – Quantitative Research

“A well formulated research question provides half of the answer. The second half comes from the inspiration it brings to the researcher.”

Alexei Novoseltsev
Blijf in contact met Alexei >> Dubai: +971 4 364 4137 / Belgium: +32 473 330811

Why Alexei?

  • Alexei heads the quantitative diagnostic solution mRadar of WHY5Research Europe and EMEA, working closely with clients and building global community of experienced quantitative researchers. He is a global specialist of motivational segmentation diagnostic research. 
  • He has 15+ years of experience in market research in various industries like FMCG, Health care, Automotive, Banking and Financial, etc. He worked closely with the global clients like, Coca-Cola, Nestlé, Henkel, J&J, Astra Zeneca, etc. for various projects like customer satisfaction, supplier satisfaction, motivational segmentation, etc.


  • Research fellow and teaching assistant at University of Leuven
  • Director of a global quantitative solutions at Synovate Censydiam
  • Head of quantitative department at Synovate Censydiam
  • MBA at LETI-Lovanium International School of Management (St. Petersburg, Russia)
  • Engineer in Electronics at Leningrad Electro-Technical Institute (St. Petersburg, Russia)


  • Case ‘VRT – Foto van Vlaanderen’