Alexei Novoseltsev

Research Director
EMEA (Europe, Middle East & Africa)

A well formulated research question provides half of the answer. The second half comes from the inspiration it brings to the researcher.

Alexei Novoseltsev
Stay in touch with Alexei >> Dubai: +971 4 364 4137
Belgium: +32 473 330811

Why Alexei?

  • Alexei heads the quantitative diagnostic solution mRadar of WHY5Research Europe and EMEA, working closely with clients and building global community of experienced quantitative researchers. He is a global specialist of motivational segmentation diagnostic research. 
  • He has 15+ years of experience in market research in various industries like FMCG, Health care, Automotive, Banking and Financial, etc. He worked closely with the global clients like, Coca-Cola, Nestlé, Henkel, J&J, Astra Zeneca, etc. for various projects like customer satisfaction, supplier satisfaction, motivational segmentation, etc.


  • Research fellow and teaching assistant at University of Leuven
  • Director of a global quantitative solutions at Synovate Censydiam
  • Head of quantitative department at Synovate Censydiam
  • MBA at LETI-Lovanium International School of Management (St. Petersburg, Russia)
  • Engineer in Electronics at Leningrad Electro-Technical Institute (St. Petersburg, Russia)