Grace Sermanoukian

Director Qualitative Research
Middle East & Africa

It is indeed all about people! It is about EMPATHY –getting underneath the skin to decipher human emotion, and use that understanding to help guide our client’s actions!

Grace Sermanoukian
Stay in touch with Grace >> +971 4 364 4138

Why Grace?

  • 20 years of experience in qualitative research
  • Extensive experience in the Motivational Diagnostic Research
  • Brand positioning and architecture
  • Concept and Communication development
  • Specialized in FMCG and Government Studies
  • Moderation of Workshops


  • Post Graduate degree in Business Administration from Université Saint-Joseph (Beirut, Lebanon)
  • Research Director – TNS Middle East & Africa
  • Regional Qualitative Research Director – Censydiam-PARC
  • Certificate in Motivational Research – Censydiam Institute