Grace Sermanoukian
Director Qualitative ResearchMiddle East & Africa
It is indeed all about people! It is about EMPATHY –getting underneath the skin to decipher human emotion, and use that understanding to help guide our client’s actions!
Why Grace?
- 20 years of experience in qualitative research
- Extensive experience in the Motivational Diagnostic Research
- Brand positioning and architecture
- Concept and Communication development
- Specialized in FMCG and Government Studies
- Moderation of Workshops
Background
- Post Graduate degree in Business Administration from Université Saint-Joseph (Beirut, Lebanon)
- Research Director – TNS Middle East & Africa
- Regional Qualitative Research Director – Censydiam-PARC
- Certificate in Motivational Research – Censydiam Institute