Team

Why Jan?

• Jan is a Belgian entrepreneur and thought leader in marketing and communication strategy.
• Together with Hendrik Hendrickx, Jan initiated modern diagnostic market research, which is adopted by the majority of the market research experts today.
• 30 years of worldwide research in a wide range of industries has made Jan a true expert in understanding people’s drivers and motivations.
• Multinationals: Coca-Cola Atlanta, Unilever, Heineken, AB Inbev, Volvo, Friesland, Johnson and Johnson,…
• Public sector: Plan International, Foster Parents Plan, Amnesty International,…
• Telecommunications and the pharmaceutical industry

Background

• Master Marketeer STIMA
• Advisor to the board of VRT, the leading Belgian media company
• Founder Innocenti, a non-profit organization fighting poverty in Flanders
• CEO Synovate Censydiam
• Co-founder of Censydiam (1987 – 2007)
• Researcher at Ghent University
• Master in Marketing and distribution at Ghent University
• Master in Diplomatics at Ghent University

Work

• Book ‘The brand Belgium’
• Case ‘Why Belgium’
• Case ‘VRT – Foto van Vlaanderen’
• Colums for the Flemish newspaper De Morgen (’16)
• Consumentengeheimen (’10)
• Marketing is menselijk – Collection of colums for De Standaard (’03)
• Colour and Emotion: humanising the message (’05)
• The Naked Consumer Today (’03)
• El Neuvo Modelo Diagnóstico Para El Márketing (’00)
• Cross-Cultural Window on Consumer Behaviour (’00)
• Motivational Marketing Research Revisited (’99)
• Cross-Culturally Correct Marketing (’97)
• Never too late to grow old (’96)
• The Naked consumer (’94)