Madeleine Janssens
Research Consultant WHY5Research / Expert Diagnostic ResearchAs Nietzsche said: all thinking (rational brainwork) is second hand in nature. It’s my passion to discover first and foremost the deeper emotional drivers of people in order to establish valuable relationships with brands, products and services.
Why Madeleine?
- 30+ years of experience in market research
- National and international research such as Coca-Cola Atlanta, AB Inbev, JTI, Johnson and Johnson, Nestlé, Unilever,… as well as UNICEF, Kind&Gezin, ILIV, Amnesty International, Max Havelaar,… and telecommunications, energy market,…
Background
- Master Marketeer STIMA since 2010
- Business development director at Synovate Censydiam
- Director qualitative research at Synovate Censydiam
- SLM Marketing at Vlerick Leuven-Gent Management School
- Academic assistant at the Seminar for specialized sociology at Ghent University
- Master in sociology at Ghent University
Work
- Case ‘Why Belgium’
- Case ‘Spadel rebranding’
- Case ‘Iliv – What a home means’
- Case ‘Dela – tv commercial’
- Case ‘European Commission – sustainability’
- Case ‘Young people and insurances’
- Handboek Marketing toegepast. Klant- en marketgericht ondernemen – Second edition – co-author – ed. Johan Vanhaverbeke The Naked Consumer (’94)
- Digital marketing (Ed Theo Van Roy, ‘11)
- Consumentengeheimen (‘09)
- Handboek Marketing: klant- en marktgericht ondernemen (’08)
- The Naked Consumer Today (’02)
- Cross-Cultural Window on Consumer Behaviour (’00)
- Motivational Marketing Research Revisited (’99)
- Facing Arab Women (’97)