Madeleine Janssens

Research Consultant WHY5Research / Expert Diagnostic Research

As Nietzsche said: all thinking (rational brainwork) is second hand in nature. It’s my passion to discover first and foremost the deeper emotional drivers of people in order to establish valuable relationships with brands, products and services.

Madeleine Janssens
Stay in touch with Madeleine >> +32 3 294 76 30

Why Madeleine?

  • 30+ years of experience in market research
  • National and international research such as Coca-Cola Atlanta, AB Inbev, JTI, Johnson and Johnson, Nestlé, Unilever,… as well as UNICEF, Kind&Gezin, ILIV, Amnesty International, Max Havelaar,… and telecommunications, energy market,…


  • Master Marketeer STIMA since 2010
  • Business development director at Synovate Censydiam
  • Director qualitative research at Synovate Censydiam
  • SLM Marketing at Vlerick Leuven-Gent Management School
  • Academic assistant at the Seminar for specialized sociology at Ghent University
  • Master in sociology at Ghent University